Problem
India Charts is a leading trading platform aimed at training users to trade and invest with a comprehensive analytical tool. The goal is to offer accurate and timely stock market analysis, improving investment performance and increasing training subscriptions. The existing mentorship program and insider’s club faced low user engagement due to users' difficulty attending webinars and viewing videos, stemming from a lack of trading knowledge.
Solution
Designed this analytical tool with a clean and intuitive navigation mode, interactions, and visuals, allowing users to easily find relevant information and access key features. Simplified the analytical process by reducing the number of manual operations and automating live results from the market for faster access to information and trading accordingly. The product is designed for users of all age groups with international exposure, focusing on accuracy and efficiency. Minimalistic and efficient UI assets significantly reduce loading speed and improve system performance by optimizing images, scripts, and backend code. Offering what is expected in the real business world from the users is key to enhancing the overall user experience.
This new product, designed from scratch with business goals and user expectations in mind, effectively conveys the platform's value proposition through a user-friendly interface. Launched on a tight timeline, the tool has boosted user engagement and company profits due to its intuitive interface, ensuring seamless interaction and a solid user experience.
Selected Works
ArtRecognised Indian Artist
TENOR - Unified platform for source, manage, and report on all private credit investments.Freelance Professional
STRIKE - ACCURATE AND TIMELY ANALYTICAL TOOLFreelance Professional
